The Case For Agile Marketing With Andrea Fryrear From AgileSherpas

The Case For Agile Marketing With Andrea Fryrear From AgileSherpas What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work. Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. We’re revealing the results of the 2nd Annual State of Agile Marketing Report. Agile Marketing: Transitioning from traditional marketing pieces to short-term, high-quality, flexible work delivered rapidly and focused on the customer Emphasis put on experimentation and validated learning through small, empowered, autonomous marketing teams Marketers moving to agile framework to increase productivity, improve prioritization, and allow time to be innovative and creative Common practices include daily stand-ups and using tools to visualize work One-third of respondents are agile marketers; 50% are traditional marketers; and 15% are ad-hoc marketers 50% of traditional marketers want to implement agile marketing approach in 2019 54% of agile teams use a hybrid approach Agile aids interpersonal issues; creates better colleagues and work/life balance Processes, project management tools, and education assist agile adoption Overcoming agile skepticism; process of change is less painful than status quo Favorite shifts between 2018 and 2019 reports; marketers are getting educated and thinking for themselves Andrea’s Advice on Agile Approach: If you can’t fix it, make it visible Links: AgileSherpas AgileSherpas Training Services 2nd Annual State of Agile Marketing Report Why You Should Shred Your 2019 Marketing Plan and Do This Instead by Garrett Moon Scrum Guide If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andrea Fryrear: â€Å"If you haven’t already drunk the Agile Kool-Aid(Agile marketing is) very focused on the customer, very high quality, but also able to be delivered very rapidly.† â€Å"For marketing teams, we need more flexibility.† â€Å"Change is hard. There has to be something enticing on the other side of the difficult process.† â€Å"Agile practices repair some of the interpersonal problems that marketers can experience. We become better colleagues, and we have better work/life balance.†

China One Child Policy Facts

China One Child Policy Facts For more than 35 years, Chinas one-child policy  limited the countrys population growth. It ended after 2015, as Chinas demographics had been skewed due to the policy. China does not have enough  young people to support the aging demographics, and due to a preference for boys, men of marrying age outnumber women. In all, there were more than 33 million men than women in China in 2016, making it difficult for men of lower socioeconomic status to marry at all. After 2024, India is expected to become the worlds most populous, when both countries populations are expected to reach about 1.4 billion. Chinas population is forecast to be stable and then decline slightly after 2030, and India will keep growing. The Background Chinas one-child rule was created in 1979 by Chinese leader Deng Xiaoping to temporarily limit communist Chinas population growth. It was in place until January 1, 2016.  When the  one-child  policy was adopted in 1979, Chinas population was about 972 million people.  China was expected to achieve  zero population growth  by 2000, but it actually achieved that seven years earlier.   Whom It Affected Chinas one-child policy most strictly applied to Han Chinese living in urban areas of the country. It did not apply to ethnic minorities throughout the country. Han Chinese represented more than 91 percent  of the Chinese population. Just over 51 percent of Chinas population lived in urban areas. In rural areas, Han Chinese families could apply to have a second child if the first child was a girl. For families who observed the  one-child  rule, there were rewards: higher wages, better schooling and employment, and preferential treatment in obtaining governmental assistance (such as health care) and loans. For families who violated the  one-child  policy, there were sanctions: fines, wage cuts, employment termination, and difficulty in obtaining governmental assistance. Families who  were permitted to have a second child usually had to wait from three to four years after the birth of the first child before conceiving their second child. The Exception to the Rule One major exception to the one-child rule  allowed two singleton children (the only offspring of their parents) to marry and have two children. Additionally, if a first child was born with birth defects or major health problems, the couple was usually permitted to have a second child. The Long-Term Fallout   In 2015 China had an estimated 150 million single-child families with an estimated two-thirds of those thought to be a direct result of the policy. Chinas sex ratio at birth is more imbalanced than the global average. There are about 113 boys born in China for every 100 girls. While some of this ratio might be biological (the global population ratio is currently about 107 boys born for every 100 girls), there is evidence of sex-selective abortion, neglect, abandonment, and even infanticide of infant females. The recent peak total fertility rate for Chinese women was in the late 1960s, when it was 5.91 in 1966 and 1967. When the one-child rule was first imposed, the total fertility rate of Chinese women was 2.91 in 1978. In 2015, the total fertility rate had dropped to 1.6 children per woman, well below the replacement value of 2.1. (Immigration accounts for the remainder of the Chinese population growth rate.)